Entertainment

Beauty content creator Risabae signs with SM subsidiary ESteem for broadcast-related activities

Beauty content creator Risabae signs with SM subsidiary ESteem for broadcast-related activities
Beauty content creator Risabae signs with SM subsidiary ESteem for broadcast-related activities

Risabae has joined ESteem, Korea’s top model and entertainment agency.

On October 28 KST, ESteem announced on they have signed a broadcasting business contract with the beauty content creator. Through the new deal, Risabae will expand her role as a beauty content personality through more robust and wide-ranging campaigns and broadcasting activities.

Meanwhile, Risabae is Korea’s leading beauty creator with 2.26 million YouTube subscribers (as of October 2022). She is known for her unique wit and makeup transformations, having ‘covered’ the looks of famous celebrities like Lee Hyo RiIUBLACKPINK‘s Jennie, and MAMAMOO‘s Hwa Sa. Outside of her YouTube channel, she also makes regular appearances on TV shows like MBN‘s ‘Art Singer,’ MBC‘s ‘My Sister’s Salon,’ and tvN‘s ‘100 Hours of My English Adolescence,’ as well as MBC‘s ‘Radio Star.’

“We’re very interested in the professionalism of creators who are active in each field with their own eye-catching charm,” ESteem executive Hyun Su Jin commented. “We will spare no effort to provide infrastructure and support for ESteem so that the capabilities of these creators can be seen in various fields.”

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